PITTI UOMO n. 92
Florence, Fortezza da Basso
June 13-16, 2017
Men’s fashion and lifestyle collections for SS2018
The fair’s new geography: Pitti Uomo looks to evolve through research and redesigns the venue layout with a mix of well-known names at the Fortezza and exhibitions with a contemporary soul.
The 92nd edition of Pitti Uomo looks to cover new ground and capture the latest currents in fashion and turn them into original projects that look toward the future. The fair presents new and more stimulating routes through the exhibition area. There’s a careful redistribution of the spaces, an expansion of sites representing today’s most contemporary experimental menswear styles and investment in venues that look toward the future of fashion. There’s the evolution of the makers section, which features brands from all around the world, as for the first time the MAKE venue will be staged at the Sala della Ronda. There are unisex collections and the brashness of luxury underground brands. UNCONVENTIONAL will double its exhibition area, extending to both of the Archivi locations. What’s more, the TOUCH! venue, with its forward-looking styles and leading names in cutting-edge design, moves to the Medici Pavilion, a strategic location on the experimental itinerary. FUTURO MASCHILE, the concept lab of the most forward-thinking expressions of menswear, is also growing, adding the Arena Strozzi space to its location at the Sala delle Nazioni as well as a broad focus on the world’s new talents. At the heart of Pitti Uomo there is the excellence of the new classic brands and the labels that define modern sportswear. And all of this is under the unique art direction of Pitti Immagine.
The EXTRAORDINARY CONTRIBUTION of MISE and the ICE AGENCY
This edition of Pitti Immagine Uomo is possible thanks to the contribution of the Ministry for Economic Development and the Italian Trade Agency as part of the 2015-2017 Three Year Plan organized by the Ministry for Economic Development to support Italian trade fairs and Made in Italy manufacturing. This contribution is dedicated to developing hospitality, media relations and advertising activities.
BOOM, PITTI BLOOMS the theme of the summer fairs
The theme of the 2017 summer trade fairs is vital energy: macroscopic and gently domineering flowers invade the Fortezza, raining down on everything and blossoming into artistic creations and digital icons, infecting the atmosphere with a spirit that helps promote a flourishing of new ideas. The concept, layout and creative direction of BOOM, PITTI BLOOMS is the work of lifestyler Sergio Colantuoni.
From June 13-19, on the first floor of the La Rinascente department store in Milan, a special Pitti Uomo pop-up store will be presented for the first time to showcase the limited edition BOOM, PITTI BLOOMS, a capsule collection of accessories and staple items redesigned in an original guise.
Moreover, BOOM, PITTI BLOOMS will be introduced with a whimsical touch by the new digital art project accompanying the fair’s advertising campaign. The Art + Vibes production is the work of director Valentina Be, executive producer Max Brun and sound designer Lorenzo Confetta.
PITTI IMMAGINE LOVES MINI. MINI MOVES PITTI IMMAGINE
Passion, innovation, creative research. The creative partnership between Pitti Immagine and MINI expresses the shared values and objectives between these two entities that are always linked to a contemporary lifestyle. The partnership between these two players continues at Pitti Uomo 92 with a series of projects for 2017 focusing on the most up-to-date lifestyle trends and street culture. At this edition of Pitti Uomo MINI will present the new Capsule Collection BEYOND NATIVE, a limited edition realized in collaboration with five up-and-coming international designers.
Special events and guests at this edition:
CENTRO DI FIRENZE PER LA MODA ITALIANA gala evening
The CENTRO DI FIRENZE PER LA MODA ITALIANA presents the Pitti Immagine Uomo 92 event on Monday June 12 in the Palazzo Pitti/Boboli Gardens complex. The evening will include a gala dinner and an event open to the entire city of Florence.
“THE EPHEMERAL MUSEUM OF FASHION” at Palazzo Pitti
On Tuesday June 13 at 6pm, “Il Museo Effimero della Moda” (The Ephemeral Museum of Fashion), produced by the Fondazione Pitti Immagine Discovery with the Gallerie degli Uffizi and the Palais Galliera will be inaugurated at Palazzo Pitti. Curated by Olivier Saillard in collaboration with Caterina Chiarelli, the exhibition, which is open until October 22, is the second edition of a three-year program promoted by the Centro di Firenze per la Moda Italiana and the Gallerie degli Uffizi. Sponsored by the city of Florence, the event will involve a temporary revolution of the space in preparation for the new Museum of Fashion.
JW ANDERSON is the SPECIAL GUEST at Pitti Uomo 92
JW Anderson has become an internationally recognized fashion brand thanks to the creativity and eclecticism of Northern Ireland designer Jonathan Anderson and his collections that are unique for the quality of the manufacturing and the reinterpretation of today’s youth culture and art scene. On the evening of Wednesday June 14, at 7pm, at Villa La Pietra, JW Anderson will exhibit for the first time in Italy, showing his SS18 men’s collection.
OFF-WHITE c/o VIRGIL ABLOH™, SPECIAL GUEST at Pitti Uomo 92
A mixture of fashion and streetwear, Virgil Abloh has transformed his lifestyle into a successful brand, leading Off-White to full stylistic maturity without losing his initial capacity to shock and surprise. On the evening of Thursday June 15 at 9.30pm, OFF-WHITE c/o VIRGIL ABLOH™ will present the SS18 menswear collection together with a selection of the women’s pre-collection.
CHRISTIAN LOUBOUTIN, SPECIAL EVENT at Pitti Uomo 92
Christian Louboutin, an icon in the world of luxury footwear, has chosen Florence to launch a new project. This special event – in Piazza Santa Maria Novella on Tuesday June 13 – is aimed not only at the fashion community but the entire city of Florence.
HUGO, SPECIAL EVENT at Pitti Uomo 92
HUGO, the most fashion-forward HUGO BOSS line, has chosen Pitti Uomo and Florence as its exclusive stage. On the evening of Tuesday June 13, at 9pm, at the Manifattura Tabacchi, the HUGO SS18 collection will be presented with a special fashion show combining menswear and womenswear releases.
FEDERICO CURRADI, SPECIAL EVENT at Pitti Uomo 92
Federico Curradi returns to Pitti Uomo to present, with a special event on the morning of Wednesday June 14, at 9.30 am, at the Museo Bardini, the premiere of the SS18 menswear collection of the brand that carries his name. On stage there will be a romantic warrior who encompasses various souls of Florence, including craftsmanship and calcio storico [classic football].
ALANUI, SPECIAL EVENT at Pitti Uomo 92
Alanui, the nomad-chic style project launched by Nicolò and Carlotta Oddi, celebrates an important premiere at Pitti Uomo. Their work is the result of a globetrotting journey and elements from everyday life. Alanui will realize a special site-specific installation on the morning of Thursday June 15 (9.30am to 12noon) in the suggestive setting of the Tepidarium del Roster.
WHO IS ON NEXT? PITTI UOMO: the new 2017 edition
For June 2017 Pitti Immagine, in collaboration with Pitti Immagine Uomo, Alta Roma and L’Uomo Vogue, will present the ninth edition of “Who Is On Next? Uomo,” the competition dedicated to finding new talents in menswear. The finalists are BAD DEAL, Magliano, MATTEOLAMANDINI, milano140, OMAR, SELFMADE by Gianfranco Villegas.
SECRET FLORENCE: the special project for the Florentine Summer
sponsored by the City of Florence
Secret Florence, the Estate Fiorentina special project launched in 2016 with the support of the city of Florence and Pitti Immagine, will once again offer an innovative and incomparable artistic experience to an international audience interested in the contrasts between contemporary languages in art and the city’s extraordinary historical-architectural heritage. From June 10 to 16 there will be a series of performances, events and installations.
Two projects with a focus on new talents from Australia and Japan:
GUEST NATION AUSTRALIA:
a project in collaboration with The Woolmark Company
The most promising names on the Australian fashion scene will be center stage at the GUEST NATION project presented by the Fondazione Pitti Immagine Discovery and The Woolmark Company. Eight young Australian designers have been selected in conjunction with the Australian Fashion Chamber to present their collections at the Fortezza at the Spazio Carra venue (Padiglione Centrale – Lower Level). It is the first time that a project from this entity has involved Australian designers at an international fashion event.
The designers are Chris Ran Lin, Commas, Double Rainbouu, Exinfinitas, Sener Besim, Strateas.Carlucci, P.E Nation and Ten Pieces.
The catwalk show by YOSHIO KUBO,
one of the new talents on the Japanese scene
The collaboration continues between Pitti Immagine and the Japan Fashion Week Organization, a two-year partnership that focuses on the most promising talents on the Japanese fashion scene. After Sulvam, the designer Yoshio Kubo will present his distinctive style with a fashion show on Thursday June 15.
THE TOKYO FASHION AWARD brings its six finalists to the Fortezza,
inside Unconventional
This is the first installment in a series of collaborations. Thanks to the agreement stipulated between Pitti Immagine and Tokyo Fashion Award, the collections of six up-and-coming Japanese brands (Bed J.W. Ford, Chika Kisada, Doublet, Roggykei, Taakk, Yohei Ohno), which were selected by a prestigious jury, will be on view in the Fortezza, at the Archivi, with a special corner inside Unconventional.
Edition HIGHLIGHTS: launches, special projects and reappearances
_ PS by Paul Smith, after the success of the last edition, the British designer’s contemporary line returns to Pitti Uomo and chooses a new location in the Padiglione delle Ghiaia;
_ Tommy Hilfiger will premiere the Hilfiger Edition Spring 2018 collection and take part in the fair for the second consecutive season;
_ Bally, the Swiss accessories and clothing brand will be taking advantage of the extraordinary audience attending Pitti Uomo to present a new collection of sneakers, creating a special installation located in the fair’s Piazzale Centrale;
_ Bagutta presents a project realized in collaboration with Alessandro Squarzi: 11 shirts designed for every occasion in the contemporary man’s life, from the evening tuxedo to the jungle jacket; the capsule collection will be inaugurated with a cocktail party at Se-Sto On Arno c/o the Hotel Westin Excelsior, on Tuesday June 13 from 6 to 9 p.m.
_ D’Avenza returns with a special project on male elegance that marks its new direction;
_ Vitale Barberis Canonico transforms the Polveriera into a wunderkammer. In the spotlight are fabrics from its historical archives recounted by the very men who wore them. Their sophisticated and, at times, eccentric style will emerge thanks to the wool producer’s ability to safeguard them over time. Vitale Barberis Canonico brings 354 years of know-how to its latest collection;
_ Lanerossi, the long-established Italian textiles brand celebrates 100 years of activity at the Limonaia of Villa Vittoria with an exhibition-event. The focus is on the works of well-known names who have worked with the company since the 1930s – from Adolfo Busi to Armando Testa to Ugo Mulas. The exhibition, sponsored by Filivivi and Marzotto, will also be staged at Pitti Filati;
_ K-Way comes back to Pitti Uomo: in the Corridoio dell’Arco, alongside the iconic waterproof and foldable jackets, K-Way for SS 2018 presents a collection of jackets and coats featuring innovative models and surprising fabrics;
_ RRD-RobertoRicciDesigns presents a techno-sartorial collection with 1960s-inspired fluid shapes in the striking location of the Sala delle Colonne. Pieces are made using Holistic Technology®, a special technique that is the result of the Tuscan company’s R&D efforts;
_ Tretorn, the well-known Scandinavian outerwear and footwear brand designed for the Nordic climate returns to Pitti Uomo with a new collection on display in the I-Play section;
_ Belstaff presents its iconic new collection designed for movement. The “Origins” collection showcases the brand’s evolution through its innovation, based on a technology oriented toward movement, performance and protection for modern lifestyles;
_ Superdry, the British lifestyle brand, reaffirms its style by returning to Pitti Uomo with a new space inside Urban Panorama.
HUNTING WORLD presents its first full ready-to-wear collection
For the first time in its 50-year history, Hunting World, the exclusive American accessories brand, is premiering a ready-to-wear collection that combines outdoor style with urban sophistication. Made entirely in Italy, the collection will be presented with a fashion show at the Stazione Leopolda on Wednesday June 14.
The new features at the Fortezza da Basso:
MAKE, THE NEW MAKERS: in the SALA DELLA RONDA for the first time
Pitti Immagine relaunches MAKE, the venue that highlights the revival of artisan craftsmanship. Strategically showcased for the first time in the Sala della Ronda, this new generation of artisans from around the world showcase their well-crafted pieces that are in step with contemporary times. Brands featured: Ateliers Auguste, Bravur Watches, Casablanca 1942, Chapal, Coast Society, Comme Les Loups, Héritier Frères, Isi & Friends, Jean Rousseau Paris, Kloshar (The Hat Maker), Lamler, Maison F – Paris, Mantidy, Nosakhari, Riccardo Freccia Bestetti, Studebaker Metals, Tatarou, The Bespoke Dudes Eyewear, Title Of Work.
Make will also showcase the special project UNSCENT Glove Lovers by the Intertrade Group, which combines a selection of artistic fragrances from AVERY PERFUME GALLERY and Intertrade with the innovatively designed gloves of Thomasine, exploring the classic and modern union between fragrances and gloves.
FUTURO MASCHILE at the SALA DELLE NAZIONI and the ARENA STROZZI
Concept labs aimed at the most advanced expressions of contemporary-classic menswear, Futuro Maschile has always been one of Pitti Uomo’s most prestigious venues. Starting with this edition, the Sala delle Nazioni location is joined by the Arena Strozzi space, an area dedicated to welcoming hyper-select collections with an experimental sportswear soul. This sophisticated offering is open to the likes of Big Uncle, Bonastre, Emanuele Bicocchi, Hunting World, Ikiji, Jas M.B. London, Kenneth Field, Mey Story, Mismo, Pezzol, R.M Williams, Robinson Les Bains, Solovière, Sunspel. The Sala delle Nazioni, meanwhile, will feature the following: Alden New England, Esemplare, Fortela, Linda Farrow, Louis Leeman, Myths, Orlebar Brown, Pence, Pierre Louis Mascia, Private White V.C., Stutterheim, The Gigi.
TOUCH! moves to the MEDICI PAVILION, a strategic location on the fair itinerary
Touch!, the section that expresses the eclectic spirit of the contemporary man’s wardrobe with an experimental and international approach, is present for the first time at the Medici Pavilion. Situated at the entrance to the fair, it creates a new line of continuity with spaces such as L’Altro Uomo and Unconventional. This is the perfect stage for the most visionary and cutting-edge styles. Brands featured include 1 ST Pat-Rn, Bad Deal, Barena, Béton Ciré, Buttero, Capsul, Captain Santors, Castañer, Danilo Paura, Danton, De Bonne Facture, Del Toro, Diemme, Grenson, Harris Wharf London, Ioweyou, Jimi Roos, Knitbrary, L.F. Lidfort, Merz B. Schwanen, Nanamica, Oak Street Bootmakers, Okun, Riccardo Comi, SE’ by Icho Nobutsugu, Seil Marschall, Snow Peak, Super by Retrosuperfuture®, SuperDuper Hats, Timex Archive, Traditional Weather Wear, Timo Trunks, Troubadour Goods, Weberhodelfeder, Yuketen.
UNCONVENTIONAL doubles up at the ARCHIVI and looks toward athleisure
UNCONVENTIONAL, the exhibition project that presents luxury underground styles, doubles its exhibition space and broadens its horizons with an eye on athleisure. At the two sites of the Archivi, there are international and exclusive collections present with personality for a hyper-contemporary gender-neutral wardrobe, representing an urban tribe accustomed to self-expression outside of traditional conventions. Names include: Artselab, Backlash, BB Triangular by Bruno Bordese, Cutuli Cult, Domrebel Montreal, Goetze, Goti, Hannes Roether, Homme Van Lab, Ienki Ienki, Indice Studio, Mauna Kea, Move Officine del Cappello, Naomi Goodsir Parfums, Nostrasantissima, Omar, Poliquant, Pronounce, Room101, Rooms by Lost & Found Ria Dunn, Sartorial Monk, Self Made by Gianfranco Villegas, The Last Conspiracy, Unum, Volga Volga, Wedù by Coreon Du, WXY. And Unconventional will also host the special project realized in collaboration with the Tokyo Fashion Award that will shine the spotlight on 6 talented Japanese designers.
Other venues at Pitti Uomo:
HI BEAUTY, exclusive fragrances and cosmetic specialties
HI BEAUTY is a special offshoot of Pitti Fragranze, the Pitti Immagine fair dedicated to the best in artistic perfumery. On the lower level of Padiglione Centrale, HI Beauty will present an exclusive selection of international brands with their personal and home fragrances, body care products and research into cosmetic specialties. The sophisticated set design is curated by Storage Associati. Brands featured: Atelier Oblique, Farmacia SS. Annunziata dal 1561 Firenze Italy, La Parfumerie Moderne, Maison Bereto – Fragranza in Arte, Morph Parfum, Nishane, RPL Parfums.
THE POP UP STORES, a combination of lifestyle and crossover proposals
The POP UP STORES spaces are dedicated to men’s lifestyle products: eyewear, shoes, bags and travel accessories as well as design products. The selection features the most up-to-date and dynamic labels. Brands featured: Alice Made This, Beaugrand, Begum Khan, Ettinger, Gladstone London, HNDSM, Kuska, John Chapman, Manipuri, My Style Bags, P.Le Moult, Peninsula Swimwear, Top Pocket Rocket. There is also the special participation of AFAR, a collection of bags and accessories produced in Ethiopia with an environmentally sustainable heart that bears the indelible mark of their homeland.
OPEN, the new generation that goes beyond the concept of gender
OPEN offers a sophisticated approach. This project is dedicated to the latest generation of collections that overcome the menswear/womenswear distinction, a segment gaining in popularity on the international market. This section offers a unisex selection of experimental collections and accessories. Edited to dictate a specific stylistic direction, OPEN brings a minimalist touch to the Rondino venue. Brands include: An An Bloom, Ancient Greek Sandals, Emyun, EoE Glasses, Le Mont Saint Michel, Le.Gnauhc, Maison Jejia, Maison Marcy, Marvielab, Masters of Casual, Opaline, Period Features, Rumisu, WannaMariaFiori.
I PLAY relaunches the definition of sportswear
I PLAY, the Cavaniglia Pavilion project created to show the mentality that has pushed the envelope defining sportswear, consolidates its international DNA. This crossover style creatively infuses urban life with authentic high-tech sportswear. Featured brands include: Asics Tiger, Beams, Champion Reverse Weave, Eastpak, Ennerre, Gymphlex, Herschel Supply Co., Lavenham, Le Slip français, Lyle & Scott, Makia, New Balance, Nixon, Rains, Rivieras, Rosasen, Sun68, Tretorn.
The new soul of the “Born In The Usa” by Liberty Fairs at the Arena Strozzi
Pitti Immagine continues its collaboration with Liberty Fairs, the US tradeshow created by Sam Ben-Avraham. With a new “BORN IN THE USA, a project linked this time to contemporary-classic menswear, Liberty Fairs will bring to the Arena Strozzi, in an independent space near the Futuro Maschile collections, the proposals of some of the most highly qualified brands born and made in the USA. This carefully curated mix ranges from the traditional to the sporty. Brands include: Ace & Everett, Bailey Of Hollywood, Cotton Citizen, Filson, Frank Clegg, Jonas Studio, King Baby, Kromagnon, Made Solid, Quoddy, Revizionist History, Shinola, Thee Teen-Aged, Wolverine Footwear Brand.
THE PADIGLIONE CENTRALE, the heart of the fair
The Padiglione Centrale hosts the evolution of menswear and its offshoots. Boasting a varied offering that includes the Pop Up Stores, the Lower Level displays contemporary classic sartorial collections, while the Upper Level features new classic names and their fine quality garments. The idea is to interpret a man’s wardrobe in a new way: incredibly refined and high-end. Finally, on the Ground Floor, brand collections mingle freely with the other offerings at Pitti Uomo. Brands include: Acate, Boglioli, Brunello Cucinelli, Cartujano, Casa Fagliano, Circolo 1901, D’Avenza, Danolis, Doucal’s, Ernesto, Felisi, Finamore 1925 Napoli, Ghurka, Gianfranco Bommezzadri, Herno, I29, J.W. Brine, L.B.M 1911, Lardini, Lodenfrey München 1842, Manuel Ritz, Massimo Alba, Paoloni, Premiata, Pringle of Scotland, PT Pantaloni Torino, Re-Hash, Roda, Roy Roger’s, Sealup, Stefano Ricci, Tagliatore.
L’ALTRO UOMO, the borderland of avant-garde style
Despite a new layout the spirit of L’Altro Uomo remains unchanged. The space lies at the heart of avant-garde style. Inside a set designed by Andrea Caputo Studio, it will showcase a series of clothing and accessory collections that reflect a creativity capable of anticipating changes in taste. Featured brands include: Atalasport, Biel-Lo, Bleu De Chaffe, Cellardoor, Cohérence, Gear3, Gitman Bros. Est 1978, Haver Sack, Italia Independent, Labo.Art, Malibu Sandals, Matsuda Eyewear, Medwinds, Nine Lives, Oliver Spencer, Onitsuka Tiger, Paul Memoir, Rocco P., The.Nim, Toot, True Tribe, Ts(s), Universal Works, Wemoto Clothing, White Sand, Ymc.
URBAN PANORAMA: the voice of the metropolis
Urban Panorama has always been the venue that gives voice to the brashness of the metropolis. Here denim is the protagonist in infinite variations, without forgetting a certain vintage patina. The space is open to anyone with a thirst for freedom, a blend of biker inspiration and ethnic influences. The keyword is overlapping and mixing shapes, materials and styles. Brands include: Bernardo M42, Birkenstock, Elvine, Henry I. Siegel, Junk de Luxe, Le.Mo.Ke., LTB Jeans, Manila Grace Felicia Bag, Moose Knuckles, Mr. Boho, Refrigue, Satorisan, Supe, Superga, The New Designers, Vagabond Shoemakers.
EYE POP, the frontier between fashion and the world of eyewear
Eye Pop is the area dedicated to eyewear that Pitti Immagine has created in collaboration with MIDO, the leading international trade fair for the eyewear industry. On the Ground Floor of the Padiglione Centrale, Eye Pop explores the connection between eyewear and fashion in terms of quality and design. It is aimed not only at the best concept stores, but also companies seeking new creative synergies. Brands featured: //Delirious, Clan, David Marc, Rewop Milano, Spektre Sunglasses.
MY FACTORY at the Lyceum: 2.0 youth cultures
For new expressions of urban culture as they relate to technology, music, art and design, My Factory is an extraordinary platform for valorizing some of the most dynamic creative laboratories in the urban and sportswear segments. My Factory is situated inside the Lyceum and the venue was designed by Oliviero Baldini. Participating brands include: #Ladc, Abarca Shoes, Amplified Clothing, Arrels Barcelona, Art Of Scribble, Bricktown World, Dbsw, Dolly Noire, Eevye, Happy Socks, Hype, If Bags, Mrkt, Native, Oldies, Parafina, Polonio, Quatre Cent Quinze, Safe Milano, Tee Library, Waste Studio, Wize & Ope.
e-PITTI.com, the online business platform of Pitti Immagine trade shows
With e-PITTI.com business continues in a digital form: Pitti Uomo 92 will be online from June 26 to August 27, 2017. Contact exhibiting brands, browse collections, discover exclusive content – stories, styles, trends – reserved for certified buyers. Access the reserved area from www.e-pitti.com with the same credentials used for MyPitti. The rendezvous is online with S/S 2018!
Events organized for Pitti Uomo include:
“DOMUS, GLI SPAZI DELLA MODA”: an exhibition at Pitti Uomo to launch the new Domus Moda
Domus has identified Pitti Uomo as the ideal venue to present Domus Moda, an editorial product to be released in June dedicated exclusively to the world of design for fashion and retail. Curated by Carlo Antonelli, Domus Moda will reprise the editorial model followed in the 1980s by Alessandro Mendini. The textual account will be accompanied by a visual story of images realized for Pitti Uomo. The photography exhibition inside the Fortezza da Basso will recount the fil rouge that connects architecture and design to fashion and retail.
THE GOOD LIFE ITALIA interprets the Boom, Pitti Blooms theme
The June issue of THE GOOD LIFE magazine will report on Boom, Pitti Blooms via various articles – from fashion shoots done around the world to the most highly rated floral designers – and will also be present at the Fortezza da Basso with a special initiative that intends to transmit the spirit of the magazine and the positivity of people who have fun while working and take their free time seriously.
Via Montenapoleone celebrates male elegance
with an exhibition entitled “The Modern Man”
An open-air photography exhibition will open in Via Montenapoleone in Milan during Pitti Uomo and end with Milano Fashion Week. For this first installment, it will celebrate the jacket. An initiative by MonteNapoleone District – which represents over 150 global luxury brands present in Via Montenapoleone, Via Sant’Andrea, Via Verri, Via Santo Spirito, Via Borgospesso and Via Bagutta – it is realized with the support of Milano Unica, Robb Report, Pitti Immagine Uomo and the Camera Nazionale della Moda Italiana.
Around the city during Pitti Uomo:
Loretta Caponi celebrates 50 years
with a virtual catwalk show in the Sala d’Arme of Palazzo Vecchio
The art of embroidery and high fashion lingerie, the elegance of household linen and the elegance of dressing-gowns and pajamas for him, the interior decor for villas and yachts. With an event on the evening of Thursday June 15, the universe of Loretta Caponi will be revealed in the Sala d’Arme of Palazzo Vecchio. This virtual runway show will recount the strength and artisanal grace of a brand that is both Florentine and international and that is celebrating 50 years of success.
The Polimoda fashion show: Tell Me About You
On June 15 at Villa Favard there is a rendezvous with the up-and-coming talents of fashion. At the Polimoda Fashion Show 2017: Tell Me About You, the 20 best collections realized by Fashion Design graduates of the respected institute will be presented in front of an audience of fashion insiders and an international jury.
The Istituto Marangoni fashion show on the occasion of Pitti Uomo 92
To mark Pitti Uomo 92, the Istituto Marangoni will hold “The 2017 Istituto Marangoni Best Menswear Collections” fashion show on Tuesday June 13. On the catwalk there will be the collections of top students from the Istituto Marangoni’s campuses in Milan, London and Paris.
In addition, Pineider celebrates the made in Florence story of its brand with a cocktail party in its boutique.
“Il Capriccio e la Ragione. Eleganze del Settecento europeo”:
the exhibition at the Museo del Tessuto di Prato
The exhibition “Il Capriccio e la Ragione. Eleganze del Settecento europeo” (Caprice and Reason: The elegance of 18th-century Europe), which is on until April 29, 2018, is organized by the Fondazione Museo del Tessuto di Prato and explores the topic of the development of style and taste in the artistic culture of the 18th century. The exhibition avails itself of the prestigious collaboration of the Museum of Fashion and Costume of the Gallerie degli Uffizi as well as other prestigious public and private institutions.
Pitti Immagine would like to thank Franco Ferrari, Invicta, Superga, Virtus Palestre and White Sand for their contribution to dress the Pitti Boys & Girls at this edition.
Thanks to Api spa & Fiscatech for their contribution to the fair layout.
By: http://www.pittimmagine.com